Here’s the first casualty of YouTube no longer putting ads on non-WWE wrestling videos

closetofanxiety:

Over in the UK, What Culture Pro Wrestling is tapping out on its weekly TV tapings:

In a decision that has not been made lightly, WCPW must today announce that the forthcoming weekly Loaded shows at Manchester’s Bowlers Exhibition Centre will no longer be going ahead.

Effective immediately, our June 9, June 16, June 23, June 30, July 14, July 28, August 4, August 11, and August 18 shows have been pulled from our events pages, and refunds will be issued automatically to anyone who has purchased tickets to these events.

All other announced dates, including our PPVs and all Pro Wrestling World Cup dates are unaffected by this. Our initial June 2 show will also be going ahead as scheduled, and all tickets purchased for this are still valid.

This is a decision that we absolutely did not want to make, but unfortunately it has been taken out of our hands by YouTube.

Owing to a change in their monetisation policy, which has now classified wrestling as “non-advertiser friendly”, it is no longer financially viable for WCPW to produce a weekly free show of the quality our fans deserve.

Since the change the WCPW YouTube channel has seen its advertising income decimated, with our recent match between Alberto El Patron and Rey Mysterio Jr earning only $44 despite receiving over 1,100,000 views. This is a reduction of around 98% in what would have been Loaded’s main source of revenue.

Most YouTube advertising payments lag about two months behind, so we’ll start to see more developments like this one over the next few weeks. YouTube was a huge source of revenue for many large indies, which are now going to have to cut back significantly if they want to stay in business at all. This likely means fewer “supercards,” fewer fly-ins, and fewer shows. Beyond Wresting promoter Drew Cordeiro said on Twitter this morning that he’s already considering scrapping his women-only WWR promotion as a result, because so much of that show’s income was YouTube revenue. There are going to be fewer places for wrestlers to work, and smaller paydays for those who do work. This is a huge bummer.

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